We welcome Bank of America to The CardLinx Association! Learn more at: www.bankofamerica.com...

Last week’s mega bank merger announcement from BB&T and SunTrust will result in the 6th largest commercial bank in the US. These two regional banks are both headquartered in the Southeast and will create a new bank based in Charlotte, North Carolina. This yet-to-be-named new bank is a bet that increased scale will help keep up with larger competitors in the drive...

Augeo Sells Financial Institution Loyalty Business Unit, Doubles Down on Card-Linking Innovation CardLinx member Augeo completed the sale of its financial institution loyalty business unit for $140 million to investment funds affiliated with Lightyear Capital LLC, a New York-based private equity firm investing in financial services companies. This transaction allows Augeo to focus on its fast growing card-linking platform and...

[image_with_animation image_url=”18644″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] CardLinx member Meniga releases a banking industry study focusing on card-linked offers and market insights. The report explores how banks can use customer data to drive deeper engagement and build new revenue streams through personalized card-linked off ers (CLOs) and real-time market insights. Some data from the report include: 68%...