DCA-CardLinx March New York Roundtable

Artificial intelligence is no longer an abstract capability in digital commerce—it is actively reshaping how discovery, decision-making, and transactions occur. According to the latest DCA-CardLinx Industry Study, Agentic Commerce has emerged as the single most disruptive force in the sector, introducing AI agents that can search, negotiate, and transact on behalf of consumers, often bypassing traditional marketing, loyalty, and payment pathways altogether.

This 3-hour, members-only roundtable convenes senior leaders across the DCA-CardLinx ecosystem to examine what this shift means in practice—not just technologically, but strategically, operationally, and competitively.

Rather than focusing on hype or theoretical futures, the discussion will anchor on real signals from the Industry Study and member experience, including where AI is already delivering measurable returns, where friction and risk are emerging, and where existing models—particularly card-linked offers, loyalty programs, and merchant-funded incentives—may need to evolve to remain visible and valuable in an agent-mediated world.

Key Questions We’ll Explore

1. How does agentic commerce change the consumer journey when AI, not people, initiates discovery and negotiation?
2. What happens to loyalty, offers, and brand differentiation when decisions are optimized for machine logic rather than human attention?
3. Where do CLOs, wallets, open banking, and merchant-led ecosystems compete—or converge—in an agent-driven environment?
4. What internal capabilities (data readiness, identity resolution, trust infrastructure, governance) separate firms that can adapt from those that cannot?
5. How should organizations balance speed and experimentation with consumer trust, regulatory exposure, and long-term value creation?

What You Will Take Back

1. A clearer mental model for how agentic commerce alters competitive dynamics across payments, loyalty, and offers.
2. Shared language and framing to help internal teams and boards understand why existing assumptions may no longer hold.
3. Early indicators to watch—behavioral, technical, and organizational—that signal whether agentic commerce is creating advantage or erosion.
4. Practical insights from peer organizations grappling with the same uncertainties, tradeoffs, and investment decisions.

This session is designed for leaders who are not asking whether agentic commerce matters, but how quickly it will reshape their operating reality—and what must change now to remain relevant in the next phase of digital commerce.