This week on Commerce Code, we are joined by MB Bell and Eileen Peacock from Valuedynamx. Eileen is SVP and General Manager for the U.S., and she’ll give us the strategic, industry-level view. MB Bell is Senior Director of Partnerships, and MB is going to bring it to life with the real client stories – the partnerships, the integrations, and the campaigns that are actually running. They have joined us to talk about:

• How loyalty has evolved from standalone programs into connected ecosystems;
• Why partnerships – and the right mix of them – have become the real competitive differentiator;
• How embedded commerce is reshaping the customer journey; and

• The Valuedynamx story itself, including how the company brings the appeal of Apple products into loyalty programs to drive acquisition, engagement and redemption, and what it means to position Valuedynamx as a “Partner Connector Hub.”