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Industry Studies

Meniga Releases Research on Data-Driven Business Models in Digital Banking

By July 9, 2018January 28th, 2021No Comments
Meniga Insights Fintech Insight Series

CardLinx member Meniga releases a banking industry study focusing on card-linked offers and market insights. The report explores how banks can use customer data to drive deeper engagement and build new revenue streams through personalized card-linked offers (CLOs) and real-time market insights.

Some data from the report include:

  • 68% of bankers feel they will be weakened as a result of PSD2 and are concerned about losing control of their customer interface
  • 78% of banking customers are happy to share personal data with their bank if they receive a better service
  • 9 out of 10 marketers who used card-linked marketing saw a boost in revenue from the program
  • 98% of those surveyed considered card-linking an effective solution for reaching target audiences
  • Another 96% said they plan to use card-linked marketing in the future

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