We welcome Interac to The CardLinx Association. Interac is one of Canada’s leading payments brands and is chosen an average of 16 million times daily to pay and exchange money. Interac Corp. has a diverse group of shareholders that includes banks, credit unions, caisses populaires, payment processors and merchants. Interac provides Canadian cardholders with point-of-sale access at roughly 2 million...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

Technology companies providing card-linking solutions are enabling widespread adoption of card-linked programs. Increasingly retailers/merchants, financial institutions, card issuers—and consumers—are counting on innovative platforms now available to help card-linking grow. The CardLinx Association is a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org). Members include Microsoft, Rakuten, Samsung, UBS and RBC to name a few. CardLinx...

We welcome YouWorld to The CardLinx Association. YouWorld is a tech-solution provider which drives foot traffic and sales to stores by enabling customers to purchase e-gift cards using their native mobile payment and currency. YouWorld’s technology allows easy implementation of Chinese mobile payments, requires no workflow changes for retailers, and ensures zero fraud. Its estimated reach is around 10 million...

10 MERCHANTS LEAD THE CHARGE THE RUNNERS-UP The CardLinx Association, a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org), has its finger on the pulse of the card-link industry. Our team continuously monitors the marketplace to uncover the innovative ways merchants and retailers use card-linking to build affinity. Consideration for inclusion on the top-10 list...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...