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Loyalty Solution Thanks Again Partners with Pentadata

Loyalty Solution Thanks Again Partners with Pentadata 

DCA member Pentadata announced it has partnered with Thanks Again. The agreement enables Thanks Again to enhance its offering, an account-linked program that lets members automatically earn rewards when they shop, park, or dine at retailers in and around airports in North America.

DCA Insight:

Increasingly those in the digital commerce ecosystem are recognizing that data ownership belongs with the consumer and that the consumer should be the one to benefit from its use. We’re moving toward a new normal where data mining and screen scraping is being replaced by consumer permission-based data access and sharing, and anytime opt-outs.

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