2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

10 MERCHANTS LEAD THE CHARGE THE RUNNERS-UP The CardLinx Association, a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org), has its finger on the pulse of the card-link industry. Our team continuously monitors the marketplace to uncover the innovative ways merchants and retailers use card-linking to build affinity. Consideration for inclusion on the top-10 list...

The CardLinx West Forum on Tuesday, October 15th in Seattle demonstrated the expansion of the card-linking ecosystem across a variety of industries. Steve Sirich lead the presentations with Microsoft’s approach to integrating artificial intelligence into all their products to improve accessibility and productivity at work and at home. The diversity of card-linking platforms was on display with presentations by myGini,...

We welcome Total Wine & More to the CardLinx Association! Founded in 1991 by brothers David and Robert Trone, Total Wine is the largest independent retailer of fine wines in the United States. Its customers enjoy a selection of more than 8,000 different wines, 2,500 beers and 3,000 spirits at tremendous savings, thanks to Total Wine’s buying power and longtime relationships with...