2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...

CardLinx member Shop Your Way is expanding their network and benefits through a strategic partnership with GasBuddy, whose Pay with GasBuddy gasoline payment service entitles hundreds of thousands of its users to a discount on every gallon of gas they pump. With over 200 million drivers in the U.S., spending more than $315 billion on gasoline each year, card-linking programs...

CardLinx’s Chicago Forum on Retail in the Age of Artificial Intelligence and Commerce Bots drew an engaged and dynamic crowd from the payments, digital commerce and retail industries. The presentations from notable leaders in the card-linking ecosystem explored how AI might change the retail experience for consumers. From on-the-go to seamless and frictionless, the future of retail will look more...