2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

CardLinx member company RBC (formerly known as Royal Bank of Canada) announced it will be launching a digital bank in the US targeting affluent customers. RBC is the largest bank in Canada and has launched a number of card-linking programs in Canada through its RBC Ventures unit. CardLinx Insight: RBC joins a growing list of large foreign banks opening operations...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...