The CardLinx Association released industry data revealing the latest trends in digital commerce and card-linked offers or “CLO”. Based on input from fin-tech, ad-tech and merchant leaders worldwide, the global trade association’s 2020 findings show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking. “The study reveals demand for card-linked offers is on...

CardLinx AI Commerce Forums Launched in the United States, China and Japan for 2018 Forum Keynote Speakers Feature Mastercard, Microsoft, Sumitomo Mitsui Card Company SAN FRANCISCO — June 7, 2018 —  The CardLinx Association today released new data from the 2018 Card-Linking and O2O Industry Annual Survey and announced new groundbreaking artificial intelligence (AI) commerce forums in the USA, China and Japan. The...

The Smart Way to Tap into the O2O Market The market for online-to-offline advertising and card-linking is estimated to be over $100 billion globally and leading technology providers are doubling their revenues every year. Card issuers, merchants and digital publishers are scrambling to find high quality providers of card-linking services. CardLinx is  introducing the CardLinx Certification to speed up the creation...

Today CardLinx members Collinson Group and Linkable Networks announce a purchase by Collinson of a number of Linkable’s assets including their flagship card-linked offer platform. This transaction will increase the availability of card-linked offers to more consumers around the world as Collinson operates in 25 global locations, servicing over 800 clients in 170 countries. “Collinson Group’s purchase of Linkable Network’s...

42% of survey participants in CardLinx’s annual Card-Linking & O2O Industry Survey responded that AI Assistants are the most promising platform for new digital advertising technology. The other options were: home appliances, smartwatches, wearables other than watches and cars. Artificial intelligence (AI) conjures images from popular culture such as HAL from 2001: Space Odyssey to Baymax from Big Hero 6,...