New Clean Way to Pay: Mobile Wallets Surge on Covid 19 Fears Requiring no physical contact with merchant point-of-sale terminals, mobile wallets are increasingly viewed as a safer way to pay by consumers around the world. Fears that payment cards, cash and coins may be tainted with the coronavirus, and that touching in-store terminals might make shoppers sick, the use...

Expect the Unexpected in Covid-19’s Wake In the uncertainty that surrounds the coronavirus, Silvio Tavares, CEO of industry trade association Cardlinx, shared perspectives with member executives around the world. Among topics discussed? Travel’s stalled, with hotel occupancy at just 15% and properties slated to close; credit card use is down, impacting the U.S. and other countries where consumer spending accounts...

By Silvio Tavares, CEO, The CardLinx Association At a time like this, when our personal lives and professional lives are unexpectedly upended, it‘s tough to stay optimistic—and not lose sight of unseen opportunities. As we witness the enormous scale of death, sickness and suffering caused by Covid-19, it can be difficult to see the silver lining. But it is often...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

10 MERCHANTS LEAD THE CHARGE THE RUNNERS-UP The CardLinx Association, a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org), has its finger on the pulse of the card-link industry. Our team continuously monitors the marketplace to uncover the innovative ways merchants and retailers use card-linking to build affinity. Consideration for inclusion on the top-10 list...

FIS and PayPal have partnered to offer more payment choices to their joint customers. Beginning Q3 2020, consumers with payment cards from financial institutions participating in FIS’ Premium Payback loyalty network can redeem points for payment using PayPal. FIS is the first non-bank payments processor to integrate with PayPal’s Pay with Rewards program—a partnership that will benefit millions of cardholders....

Target is the latest retailer to become a digital advertiser Target will launch Target+, an invitation-only program for third-party retailers to sell their products on Target.com.  Target is one of the largest retailers in the US and going forward third-party retailers like Mizuho will be able to sell to consumers directly through Target.com.  This new platform enables third- party retailers to...

We welcome PayLead to The CardLinx Association! Paylead is a platform that allows financial institutions to provide merchant funded offers to their online customers. Started in France, PayLead uses artificial intelligence and big data analysis to create an Account-Linked Offer, enabling all transaction data to be collected, not just bank card payments. PayLead provides financial institutions and merchants better ways...