2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

Technology companies providing card-linking solutions are enabling widespread adoption of card-linked programs. Increasingly retailers/merchants, financial institutions, card issuers—and consumers—are counting on innovative platforms now available to help card-linking grow. The CardLinx Association is a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org). Members include Microsoft, Rakuten, Samsung, UBS and RBC to name a few. CardLinx...

CardLinx member Meniga announced their acquisition of Stockholm-based rewards platform, Wrapp. Wrapp’s 6 bank partners and over 350 brands in Sweden and Finland join Meniga’s 65 million digital banking users across 30 countries to create a formidable competitor in online-to-offline commerce. “Combining Wrapp’s merchant technology and network with Meniga’s advanced segmentation and experience in digital solutions will create a truly compelling offering for...

[image_with_animation image_url=”18644″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] CardLinx member Meniga releases a banking industry study focusing on card-linked offers and market insights. The report explores how banks can use customer data to drive deeper engagement and build new revenue streams through personalized card-linked off ers (CLOs) and real-time market insights. Some data from the report include: 68%...

The CardLinx Europe Forum on March 20th was the largest CardLinx gathering in Europe to date. The topic on how IoCT and AI are expanding the definition of retail resonated with many at the conference and was reinforced by the large number of attending companies working throughout the card-linking and O2O ecosystem. Dev Subrata, Fidel’s CEO and the first Europe-based...