The largest bank in the U.S. has purchased the division of Loyalty Group Holdings that designs, administers and fulfills credit card loyalty and customer engagement programs The move suggests JPMS is betting on a travel comeback. CardLinx Insight: The acquisition affirms that the connection between cards and travel isn’t going away, despite the challenges of the pandemic. Other banks, card...

Consumer, member and employee loyalty and engagement solutions leader Augeo announced its acquisition of Deluxe Rewards today. Deluxe Rewards’ patented, dual-currency technology lets CardLinx member Augeo offer unique, experiential rewards to end users for less cost with minimal levels of accrued liability. CardLinx Insight: Augeo is seizing on a unique marketplace opportunity that enhances its offering and strengthens its competitive...

New Clean Way to Pay: Mobile Wallets Surge on Covid 19 Fears Requiring no physical contact with merchant point-of-sale terminals, mobile wallets are increasingly viewed as a safer way to pay by consumers around the world. Fears that payment cards, cash and coins may be tainted with the coronavirus, and that touching in-store terminals might make shoppers sick, the use...

HOW DOES YOUR COMPANY FIT INTO THE CARD-LINKING OR ONLINE-TO-OFFLINE COMMERCE ECOSYSTEMS? ContextLink offers a new category of Personalized AI and Data Platforms that allows customizable content to your loyalty program – providing both insight and engagement into a much more highly-complex consumer. We do this through our proprietary platform that micro-segments customer data to find the known and unknown...

Expect the Unexpected in Covid-19’s Wake In the uncertainty that surrounds the coronavirus, Silvio Tavares, CEO of industry trade association Cardlinx, shared perspectives with member executives around the world. Among topics discussed? Travel’s stalled, with hotel occupancy at just 15% and properties slated to close; credit card use is down, impacting the U.S. and other countries where consumer spending accounts...

CardLinx Member Collinson Group Ltd today announced the creation of a new business unit. The global loyalty and benefits company has launched Collinson Valuedynamx to deliver on the need for an integrated and secure platform to enable personalized, low-friction earn-and-redeem experiences. The new entity was created to drive innovation where data, payments, technology and rewards intersect: Consumers, retail/merchant partners and...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

FIS and PayPal have partnered to offer more payment choices to their joint customers. Beginning Q3 2020, consumers with payment cards from financial institutions participating in FIS’ Premium Payback loyalty network can redeem points for payment using PayPal. FIS is the first non-bank payments processor to integrate with PayPal’s Pay with Rewards program—a partnership that will benefit millions of cardholders....

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

We welcome Fanbank to The CardLinx Association. Fanbank is an online platform that enables small businesses to create and grow commerce transactions with target customers right in their own neighborhood. Fanbank’s next generation commerce software adds personalization to credit and debit card payments. Personalizing increases business profits by 25%. But marketers and business owners are bogged down with high friction...

We welcome LoyaltyOne to The CardLinx Association. One of their best-recognized brands is Air Miles. Air Miles has over 11 million accounts, more than 200 retailer brands and has been the leading loyalty program in Canada for over two decades. Based in Toronto, Canada, LoyaltyOne provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel and...

Publicis to Buy Epsilon from Alliance Data Alliance Data’s Epsillon Business has agreed to be sold for over $4 billion to Publicis. Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data. The war for access to consumer data  just...