2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

CardLinx members including Mastercard, Microsoft and Hilton have all announced negative impacts from the rapidly spreading coronavirus. This week Mastercard revised downward its revenue forecast by 2%- 3%, citing slower cross border transaction growth. Microsoft issued lower revenue guidance due to supply chain disruptions in Asia. Hilton recently temporarily closed 150 hotels in China due the coronavirus. CardLinx Insight: The...

10 MERCHANTS LEAD THE CHARGE THE RUNNERS-UP The CardLinx Association, a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org), has its finger on the pulse of the card-link industry. Our team continuously monitors the marketplace to uncover the innovative ways merchants and retailers use card-linking to build affinity. Consideration for inclusion on the top-10 list...

CardLinx’s Zurich Forum brought together leaders in card-linking and O2O to discuss the latest in European trends in digital and mobile commerce that are transforming the face of the consumer shopping experience across all European markets. These technologies include mobile wallets and card-linking. Presentations discussed the importance of reviews for small and mid-sized businesses, the opportunities and challenges for card-linking in...