2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...

Fidel Raises $18 M CardLinx member Fidel announced a fundraising of $18 mln including several A List fin-tech venture capital investors in the US. The London UK based card-linking API platform is a leading provider to loyalty programs in Europe and is expanding into North America and Asia. CardLinx Insight Fidel’s successful fundraising demonstrates the continued momentum of transaction data...

The Wall Street Journal reported that CardLinx member Groupon may be near a deal to acquire local listing app Yelp. According to the report, “A combination would create an online marketplace in which merchants could offer deals and customers could read reviews, make reservations or purchase goods or services.” CardLinx Insight Groupon and Yelp are two of the largest US...

Rough Start for Facebook’s Libra Facebook’s Libra has had a difficult start and has faced a cold reception from regulators, banks and payment processors. As predicted by CardLinx in its May 3 Elinx Flash, security and fraud have taken center stage among chief concerns about Facebook’s crypto-currency. Regulators also feel threatened by Facebook’s intention to assume a quasi-governmental role in...

It is the first annual CardLinx O2O Awards recognizing outstanding achievement in the online-to-offline (O2O) industry.Help us select the vanguard of this dynamic, expanding and transforming ecosystem by casting your vote in these four categories. And the nominees are… Founder’s Award This award recognizes outstanding achievement and service to the card-linking and online-to-offline industries. Nominees must have demonstrated an exceptional commitment to...

The CardLinx West Forum in San Diego on April 10th was filled with high energy, powerful online-to-offline insights, and extensive networking. The forum focused on “The Ecology of One” and the impact of artificial intelligence, big data, cloud computing on the future of retail. The exciting day was filled with news about new forms of digital payments, APIs, and data analytics...

Have you ever wanted to know what investors are looking for in a startup? Or wanted to compare notes with other startups in the online-to-offline industry? We are excited to announce a new opportunity for CardLinx members: the CardLinx Startup Roundtable. The roundtable provides opportunities for startups and early growth, small cap companies in the association to exchange ideas and...

TransUnion, Klarna, Groupon and JCB Join Global CardLinx Membership SAN FRANCISCO — Nov. 16, 2017 —  The CardLinx Association (“CardLinx”), the leading, global organization driving online-to-offline (O2O) commerce through card-linking, loyalty and digital marketing, today announced three, exclusive forums focusing on data-driven commerce and AI. New CardLinx members include TransUnion, Klarna, Groupon and JCB. These new members join existing members...

We welcome Groupon to The CardLinx Association! Groupon (NASDAQ: GRPN) is a pioneer in the local e-commerce marketplace connecting subscribers with local merchants. Headquartered in Chicago, Groupon reported $3.1 billion in annual revenues last year and operates in more than 500 cities worldwide, has nearly 48.1 million active customers and features more than 425,000 active deals globally. In addition to its offers...