Executive Leaders from companies including Bank of America, Royal Bank of Canada, FIS, GasBuddy, Travelsify explored the age of digital commerce post Covid19. Leading card issuers, financial institutions, retailers, card-linked technology companies and digital marketing technology innovators came together at CardLinx East to share key industry insights. Top companies in attendance included Mastercard, Discover, Fidel, Collinson, 24s, Rakuten and many...

Facing today’s new normal in the wake of Covid-19, companies in the digital commerce industry are re-evaluating, repositioning, and retooling the way they do business. Increasingly, women executives are taking the lead. The CardLinx Association researched women at the forefront of these efforts, and identified those making unprecedented strides. With membership spanning retail, fin-tech, mobile payments, digital advertising, banking and...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...

Leading card issuers, financial institutions, retailers, card link technology and marketing technology innovators came together at CardLinx East to share key industry insights. Leaders from companies including Augeo, Microsoft, GasBuddy, FIS and GetUpside were excited to share how they are using the latest technology to implement online-to-offline commerce. Executives from top companies in attendance included Discover, Hilton, MasterCard, Capital One,...

Rough Start for Facebook’s Libra Facebook’s Libra has had a difficult start and has faced a cold reception from regulators, banks and payment processors. As predicted by CardLinx in its May 3 Elinx Flash, security and fraud have taken center stage among chief concerns about Facebook’s crypto-currency. Regulators also feel threatened by Facebook’s intention to assume a quasi-governmental role in...

The CardLinx West Forum on Tuesday, October 15th in Seattle demonstrated the expansion of the card-linking ecosystem across a variety of industries. Steve Sirich lead the presentations with Microsoft’s approach to integrating artificial intelligence into all their products to improve accessibility and productivity at work and at home. The diversity of card-linking platforms was on display with presentations by myGini,...

We welcome GasBuddy to the CardLinx Association! With more than 70 million downloads, GasBuddy’s smartphone app is the leader in crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, and tastiest coffee. GasBuddy is the leading source for the most accurate, real-time fuel prices at more than 140,000 gas stations in the U.S, Canada...

CardLinx member Shop Your Way is expanding their network and benefits through a strategic partnership with GasBuddy, whose Pay with GasBuddy gasoline payment service entitles hundreds of thousands of its users to a discount on every gallon of gas they pump. With over 200 million drivers in the U.S., spending more than $315 billion on gasoline each year, card-linking programs...