2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

Technology companies providing card-linking solutions are enabling widespread adoption of card-linked programs. Increasingly retailers/merchants, financial institutions, card issuers—and consumers—are counting on innovative platforms now available to help card-linking grow. The CardLinx Association is a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org). Members include Microsoft, Rakuten, Samsung, UBS and RBC to name a few. CardLinx...

Leading card issuers, financial institutions, retailers, card link technology and marketing technology innovators came together at CardLinx Europe to share key industry insights. Leaders from companies including FIS, Discover, Harvey Nichols, Fidel and Collinson Group were excited to share how they are using the latest technology to implement online-to-offline commerce. Executives from top companies in attendance included 24s, MasterCard, Carte-Bancaires,...

Fidel Raises $18 M CardLinx member Fidel announced a fundraising of $18 mln including several A List fin-tech venture capital investors in the US. The London UK based card-linking API platform is a leading provider to loyalty programs in Europe and is expanding into North America and Asia. CardLinx Insight Fidel’s successful fundraising demonstrates the continued momentum of transaction data...

SAN FRANCISCO — February 28, 2019 — The CardLinx Association today announced its 2019 board of directors including Microsoft, Rakuten, Sumitomo Mitsui Card Company, Mastercard, Discover, First Data, FIS, Transunion, Augeo, Affinity Solutions, Fidel, and Empyr. Board members are elected for one-year renewable terms and represent the leading global merchants, banks, data and technology companies, payment companies and fin-tech/ad-tech companies. The CardLinx...

It is the first annual CardLinx O2O Awards recognizing outstanding achievement in the online-to-offline (O2O) industry.Help us select the vanguard of this dynamic, expanding and transforming ecosystem by casting your vote in these four categories. And the nominees are… Founder’s Award This award recognizes outstanding achievement and service to the card-linking and online-to-offline industries. Nominees must have demonstrated an exceptional commitment to...

The CardLinx Europe Forum on March 20th was the largest CardLinx gathering in Europe to date. The topic on how IoCT and AI are expanding the definition of retail resonated with many at the conference and was reinforced by the large number of attending companies working throughout the card-linking and O2O ecosystem. Dev Subrata, Fidel’s CEO and the first Europe-based...

We welcome Fidel Limited to the CardLinx Association! Based in London, Fidel is an API platform that makes it easy for developers to link payment cards to loyalty and marketing services. Fidel provides open-source mobile native and web SDKs, high quality open-source documentation and instant developer support. Additionally, the RESTful API allows developers to create card-linked applications that receives real-time...