Technology companies providing card-linking solutions are enabling widespread adoption of card-linked programs. Increasingly retailers/merchants, financial institutions, card issuers—and consumers—are counting on innovative platforms now available to help card-linking grow. The CardLinx Association is a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org). Members include Microsoft, Rakuten, Samsung, UBS and RBC to name a few. CardLinx...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...

MEMBER SPOTLIGHT TUANGO Headquarters: St. Paul, Minnesota Founded: 1998 Category: Privately-held company Industry: Loyalty and engagement programs for employees, customers, and members How does your company fit into the card-linking or online-to-offline commerce ecosystems? The Augeo CLX Platform (Card-Linked Experience) is an end-to-end fintech technology, enabling access to credit or debit card-linked offers from our extensive network of participating merchants. Partnering...

With explosive growth of mobile payments in Asia, it’s perfect timing for our Asia Forum today in Tokyo. Leading card issuers, banking institutions, e-tailers, retailers, business intelligence financial and marketing technology innovators from across Asia and the globe are coming together to share insights and explore the introduction of new payments and loyalty platforms. Leaders from companies including MasterCard, Yahoo...

At The CardLinx Europe in Paris on May 14, industry leading card issuers, banking institutions, e-tailers, retailers, business intelligence financial and marketing technology innovators from across Europe came together to share insights and dive deep into how AI is driving customer loyalty. Attendees included executives from top companies such as Discover, Mastercard, La Banque Postal, Hilton, HSBC, Diners Club International,...

The CardLinx West Forum in San Francisco on March 12th convened industry leaders from around the US and the world including Microsoft, Samsung, MasterCard, Discover, Transunion, Best Western, First Data, FIS, Wells Fargo, Mitsubishi UFG and many more. Key themes included how the availability of data and new machine learning technologies are transforming the consumer shopping experience. Keynote speakers included:...