Google Growth Slows as Card-linking and New Digital Ad Players Gain Google reported sharply slowing revenue growth for its digital ads business as new competitors including card-linked marketing platforms and Amazon, Walmart.com gain traction. Google’s  first quarter revenues were up 17% year-over-year, compared with 26% in last year’s first quarter. Google’s performance was in sharp contrast to Amazon that achieved record...

Retail giant starts monetizing their untapped data assets Walmart announced at their annual supplier meeting today that they will be merging their in-store and digital advertising efforts into one internal group. Walmart cites streamlined and integrated marketing campaigns for their suppliers as a benefit of this change. According to Forrester Research, Walmart has more customers than its online-native counterparts like...