CardLinx Member Collinson Group Ltd today announced the creation of a new business unit. The global loyalty and benefits company has launched Collinson Valuedynamx to deliver on the need for an integrated and secure platform to enable personalized, low-friction earn-and-redeem experiences. The new entity was created to drive innovation where data, payments, technology and rewards intersect: Consumers, retail/merchant partners and...

Technology companies providing card-linking solutions are enabling widespread adoption of card-linked programs. Increasingly retailers/merchants, financial institutions, card issuers—and consumers—are counting on innovative platforms now available to help card-linking grow. The CardLinx Association is a non-profit trade group with members in 17 countries and on four continents (www.cardlinx.org). Members include Microsoft, Rakuten, Samsung, UBS and RBC to name a few. CardLinx...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...

The CardLinx Association announced new aspirational principles for consumer financial data. The principles outlined in this framework promote fair, efficient and effective use of consumer data across all industries that have access to consumer financial data. The principles are designed to support CardLinx members’ implementation of data-driven products and to inform policy makers. “We acknowledge that there exist significant complexities...

EU regulators put muscle behind GDPR Google was fined $57 million by the French data protection authority, known as CNIL, for violating EU’s consumer data privacy regulation known as General Data Protection Regulation (GDPR) that was passed in May 2018. The fine against Google relates to improper disclosure to consumers on how their data is collected and used in personalized ads...