CardLinx member Collinson launched a service at London’s Heathrow airport enabling passengers arriving from the US to get a free Covid-19 test. A negative result eliminates the government-imposed 14-day quarantine requirement for travelers arriving in the UK on select airlines from select US cities. CardLinx Insight: Collinson is built around delivering meaningful experiences for its clients’ customers—in this case for...

Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...

BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...