Square Continues To Integrate Afterpay
Millions of in-person sellers in the U.S. and Australia that use point-of-sale software Square can now offer shoppers the option to use Afterpay. To use the buy-now-pay-later app in person, buyers tap to pay using a mobile wallet loaded with their virtual Afterpay card—and payment is made with four interest-free installments over time. Sellers get full earnings immediately.
DCA Insight:
It took just three months after first bringing Afterpay into the Square realm to integrate the two technologies. Look for an increase in transactions and transaction value, and the growth of merchant categories participating as a result. Shoppers expect to make purchases with their preferred method of payment.