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Shopify & Twitter Team Up

Twitter’s foray into e-commerce intensified with the announcement that it has partnered with commerce platform Shopify. Shopify merchants can now simplify their customers’ buying process on Twitter.

DCA Insight:

Both companies benefit by boosting their social-commerce offerings. Enabling more shopping via social media drives engagement and revenue. This move helps Twitter be more on par with competitors Facebook, Instagram, TikTok and Snapchat.

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