Shopify Payment System Now on Facebook & Instagram

Shopify Payment System Now on Facebook & Instagram

Shop Pay, Shopify’s checkout and payment processing system, will be available on some Facebook platforms this week. Consumers will have the ability to use Shop Pay to complete transactions on social sites Instagram and on Facebook Shops. This is the first time Shop Pay has been available outside e-commerce stores of Shopify clients.

DCA Insight

Until now consumers’ only options to complete a purchase on a social site were through PayPal, manually entering card information, or leaving the site to buy direct from the retailer. Spotify gives them another automated way to pay, so they’re more likely to buy when and where they see an offer that interests them. This and similar moves by payments companies are driving the rise of social commerce spending—now expected to grow almost 40% this year (Emarketer).