We welcome PayLead to The CardLinx Association!
Paylead is a platform that allows financial institutions to provide merchant funded offers to their online customers. Started in France, PayLead uses artificial intelligence and big data analysis to create an Account-Linked Offer, enabling all transaction data to be collected, not just bank card payments. PayLead provides financial institutions and merchants better ways to target customers and provide personalized, cash back offers based on purchasing behavior and preferences while using banking platforms as ultra-confidential channels.