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JP Morgan Acquires Global Loyalty Division of Loyalty Group Holdings

By January 11, 2021January 28th, 2021No Comments

The largest bank in the U.S. has purchased the division of Loyalty Group Holdings that designs, administers and fulfills credit card loyalty and customer engagement programs The move suggests JPMS is betting on a travel comeback.

CardLinx Insight:

The acquisition affirms that the connection between cards and travel isn’t going away, despite the challenges of the pandemic. Other banks, card issuers and payments and rewards technology players are following suit, enhancing their platforms as Americans resume planning vacations—and using points to pay.

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