Industry Studies
Enabling the innovative and measurable consumer experience.
What Is the Industry Study?
The DCA-CardLinx Industry Survey is a 27-question poll gathering insights from industry leaders in digital commerce. It serves as the foundation for creating this study, one of the organization’s most frequently requested resources.
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Key Findings
Artificial Intelligence has become the industry’s defining force.
The most immediate ROI from AI is internal, where it acts as a “force multiplier” to drastically increase operational velocity.
While currently stable, the CLO model faces existential future competition from recent and new entrants.
A critical friction point has emerged between rapid technological capability and slower human adoption.
