The Wall Street Journal reported that CardLinx member Groupon may be near a deal to acquire local listing app Yelp. According to the report, “A combination would create an online marketplace in which merchants could offer deals and customers could read reviews, make reservations or purchase goods or services.”
Groupon and Yelp are two of the largest US publishers of card-linked offers. The deal signals that card-linked offers are maturing as a mainstream advertising channel. Groupon’s Groupon+ platform enables consumers to link their cards and redeem offers at merchants without the use of coupon, voucher or promo code. Yelp’s card-linked program is powered by CardLinx member Empyr and enables consumers to find local restaurants and merchants and receive a cash back discount. The combination of the two companies would result in one of the largest card-linked offer platforms in the US with access to millions of local merchant offers and millions of card-holders.
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