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Google Postpones Plans to Remove Cookies to Late 2023

Google’s plan to remove web-tracking cookies from Chrome has generated discord among the competition, regulators, privacy zealots, and the digital-media industry. In response, the Alphabet Inc. unit announced its browser Chrome would delay plans to stop supporting user-tracking technology (third-party cookies) from early 2022 to late 2023 to understand implications better.

DCA Insight:

The initial announcement to eliminate cookies was welcome news to privacy advocates concerned with protecting users’ data; many now view the delay as Google’s attempt to maintain its prominent role in advertising technology for as long as possible. Look for increased pressure from both sides—the government—to get their way.

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