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DCA Member GasBuddy Acquired by PDI

GasBuddy Acquired by PDI

Travel and navigation app GasBuddy has been acquired by PDI, a provider of enterprise management software for convenience retailers and petroleum wholesalers. The acquisition of DCA member GasBuddy lets PCI extend capabilities in direct-to-consumer delivery of promotional offers, communication and loyalty programs.

DCA Insight

This is a strategic move for both parties. GasBuddy’s built an engaged community of more than 5 million consumers who save money at 150,000+ gas stations across North America. With PDI’s resources, GasBuddy users benefit even more from savings and peer-to-peer interactions their app’s known for. The retailers PDI serves get more value, too, to offer personalized incentives to consumers to drive sales and loyalty. Enhanced experiences for Gas Buddy users and PDI retailers are in store.

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