DCA-CardLinx Toronto Roundtable
The Evolving Merchant Value Proposition For Card-Linked Rewards
The Evolving Merchant Value Proposition For Card-Linked Rewards
June 19, 2024
1:30pm to 4:00pm ET
Toronto
DCA-CardLinx will host a roundtable conversation in downtown Toronto on the afternoon of June 19th, with timing arranged to accommodate those who are attending the Collision Conference taking place in Toronto on June 17th-20th. The roundtable will be a managed discussion, with each participant interviewed in advance to contribute to the agenda. The topic space we envision includes:
- How will the merchant value proposition for rewards and loyalty programs evolve with new technological changes?
- Which aspects of merchant value could be most improved by new/better technology?
- How can merchants incentivize re-spending the reward with them?
- What types of rewards (e.g., frequent purchase, cumulative spend rewards, SKU-specific) work for which incentives?
- How can the industry give merchants more control over their rewards?
- What is the role of CLO in the next generation of engagement, loyalty and rewards?
If you are interested in attending the DCA-CardLinx Toronto Roundtable, reach out to [email protected].
