Join Us At
DCA-CardLinx 2025 Annual Summit
Loyalty Changes in 2026: Reinventing Loyalty Offers for an AI Future
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Loyalty Changes in 2026: Reinventing Loyalty Offers for an AI Future
September 30, 2025
8:30am – 5pm ET
New York, New York
Join us for an engaging collaboration forum exploring the future of loyalty programs as we move beyond the one-size-fits-all approach. This dynamic event will bring together industry leaders, merchants, and innovators to discuss how to redesign loyalty offers and align with evolving consumer expectations, with a strong emphasis on artificial intelligence, digital identity, and the changing fraud landscape.
As loyalty strategies evolve, AI-driven personalization, real-time data insights, and advanced risk mitigation are reshaping how brands deliver value and trust to customers. Don’t miss this opportunity to collaborate with peers and reimagine loyalty programs for 2026 and beyond. Together, we’ll shape a future where loyalty means more than just rewards—it’s about fostering secure, smart, and lasting customer relationships.
Key Topics:
- Embracing AI-driven personalization to create meaningful and impactful loyalty experiences.
- Expanding redemption types to cater to diverse consumer needs.
- Leveraging cutting-edge technology to deliver frictionless, intelligent offers.
- Simplifying traditional loyalty programs to enhance accessibility and engagement.
- Addressing consumer preferences for simplicity and convenience, even at the expense of value.
- Shifting focus from quantity to quality by consolidating loyalty programs.
- Exploring strategies for merchants to attract new customers without overextending loyalty initiatives.
- Understanding the evolving role of card issuers in loyalty ecosystems.
- Navigating fraud prevention and risk management in an AI-powered landscape.
- Prioritizing consumer identity, data security, and trust in loyalty design.
Speakers
Ethan Chuang
Vice President, Merchant Loyalty Product, Mastercard
'Agentic Commerce and Offers'
Joe Greenwood
Vice President, AI & Data Growth Office, Mastercard
'Agentic Commerce and Offers'
Erin Warren
Senior Vice President, Credit Card Services, Rakuten Rewards
‘From Points to Partnerships: The Evolution of Credit Card Loyalty’
Joe LaFalce
GM, e-Commerce and Speciality Retail, Imprint
‘From Points to Partnerships: The Evolution of Credit Card Loyalty’
David Kristal
Founder & Chief Executive Officer, Augeo
'Relational Commerce: Imagining Loyalty More Fully in the AI Age'
Ben Straley
President & Chief Product Officer, Kigo
'Relational Commerce: Imagining Loyalty More Fully in the AI Age'
Dr. Rikard Bandebo
Executive Vice President, Chief Strategy Officer & Chief Economist, VantageScore
‘Trends in Consumer Financial Health and What That Means for Loyalty’
Atif Mirza
Senior Vice President & Head of Credit Insights, VantageScore
‘Trends in Consumer Financial Health and What That Means for Loyalty’
MB Bell
Senior Advisor, Valuedynamx
'The Power of Strategic Partnerships in Loyalty Commerce'
Tim DeSoto
CEO & Founder, Goodlife AI
‘Reimagining the Future of Loyalty in an AI-Powered World’
Tristan Barnum
Chief Marketing Officer & Head of AI Innovation, Wildfire
'When AI Shops for Us: The New Rules of Brand Loyalty'
Mark Lesiw
Co-Founder & Chief Commercial Officer, Olive
‘The AI Acceleration Paradox: How Loyalty Fundamentals Stay Constant While Development Speed Transforms Everything’
Jared Anderson
Chief Revenue Officer, Olive
‘The AI Acceleration Paradox: How Loyalty Fundamentals Stay Constant While Development Speed Transforms Everything’
Attending Companies
