E-Link: Issue No. 77 – May 2020

Figg Uses CLO to Help Consumers Brave Recession

Augeo, a St. Paul digital engagement company and card-linked technology provider to banks, announced it has acquired Empyr, the San Diego-based company that powers the Yelp card-linked offer program, among other leading publisher platforms. The two Cardlinx members will do business as Figg, with more than 60 million linked cards and $300 billion in transaction volume.

CardLinx Insight

The deal signals CLOs’ coming of age as a key digital engagement technology. Figg will be a powerhouse in card linking, signaling CLO is no longer just a platform for new customer acquisition, but a driver of repeat visits. The companies have come together at an opportune time. Now more than ever consumers are looking for value, i.e. to save or be rewarded with loyalty points. Combining advanced technology and compelling offers, Figg will play an important role in rebuilding confidence and easing economic uncertainty in trying times.

World Enters Phase 2 of Commerce Recovery

Despite ongoing health risks, the pressure to ease restrictions brought on by the coronavirus is mounting. As municipalities, states and countries have gradually allowed stores, restaurants, factories and other businesses to reopen, economic pain is easing and unemployment claims are down.

CardLinx Insight:

It’s official: In the past two weeks most US states and European countries have officially passed Pandemic Phase 1 (Crisis) and entered Phase 2 (Recovery). The CardLinx Commerce Tracker shows more than half of the top 20 economies around the world turning from red to yellow, indicating some economic activities have been restored.

Plaid Sued In Class Action Over Data Privacy

Plaid, the company acquired by Visa for $5.3 billion, was sued in a class action alleging it harvested consumer transaction data without permission. The lawsuit states “Plaid uses that access to deceptively obtain bank account information from users, accessing information back up to five years, averaging 3,700 transactions per consumer.”

CardLinx Insight:

The lawsuit alleges a fear many consumers have: That their data is being secretly harvested by digital platforms. The CardLinx Association is a leading proponent of improved trust and security in our industry, and recently published a set of data principles that help ensure consumers have full transparency and control over their financial information.

Mastercard Insights on 2020 – The Year of New Ways to Pay

INSIGHTS ON 2020 – THE YEAR OF NEW WAYS TO PAY

Mastercard Vice President Asia Pacific Digital Solutions Michael Breen discusses the new ways consumers are engaging in commerce during Phase 2 Recovery Stage of the pandemic.

CardLinx members include the largest and most innovative companies in fin-tech, payments, retailing, ecommerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, Collinson, FIS, LVMH-24S, Hilton, Fidel, Augeo and many more in 17 countries and 4 continents.

We are bringing their insights from around the world straight to you in an informative new podcast called Fin-Tech Friday. The podcast features insights, interviews and the latest news from CardLinx members around the world. Stay connected and subscribe to CardLinx Fin-Tech Friday.

MEMBER UPDATES

New Member: Dosh

We welcome Dosh to the CardLinx Association! Dosh is built on the vision to democratize advertising for the benefit of people everywhere and a mission to positively impact people’s lives by moving billions of dollars to millions of people. They have built a leading frictionless card-linked offer platform where more than 10,000 brands and retailers provide cash back to more than 57 million consumers when they shop, dine or book hotels, instead of spending that money on inefficient advertising. For more information, please visit: dosh.cash

UPCOMING CARDLINX CONFERENCES

CARDLINX ASIA

THE AGE OF MOBILE WALLETS & MOBILE OFFERS

September 1, 2020 | Tokyo, Japan

CARDLINX EUROPE
PERSONALIZED MOBILE COMMERCE – IN STORE COMMERCE IN EUROPE
June 30, 2020 | via Zoom

CARDLINX ASIA
THE AGE OF MOBILE WALLETS & MOBILE OFFERS
September 1, 2020 | Tokyo, Japan
REGISTER NOW

CARDLINX WEST

DATA & MOBILE OFFERS – THE NEXT PHASE OF COMMERCE
October 7, 2020 | San Francisco, CA
REGISTER NOW

NEW DIGITAL SERVICES

CardLinx Commerce Tracker

The CardLinx Association brings to you an interactive world map that tracks the top 20 national economies of the world. Stay up to date with the constantly changing restrictions and reopenings of economic activity related to Covid 19. Find out which of the top world economies are open for business with the CardLinx Commerce Tracker.

CardLinx Webinar Series

As consumer spending re-emerges in the recovery phase of Covid-19, mobile apps are driving increased brand awareness and digital engagement. Gasbuddy is a top 5 travel app on the Apple App store and has developed powerful engagement strategies to drive a significant surge in users. On June 17th 9AM-10M PST, learn from Gasbuddy CEO, Sarah McCrary:

How to engage consumers on mobile
How to position your brand as front of mind and top of waller
How to drive increased sales for your goods and services online and on mobile

Each month, The CardLinx Association hosts a live, interactive webinar with speakers from some of the biggest companies in the world on the most important and relevant topics for your business. Topics include impacts of COVID19 on the industry in terms of consumer credit behavior, mobile wallets, card companies and lenders. The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $149. Register today as space for each webinar is limited!

Please contact [email protected] with questions or if you need additional information.

Augeo, Card-Linked Offers, Class Action, Commerce, Consumer Data Principles, Data Privacy, Digital Engagement, Empyr, Figg, Pandemic, Phase 2, Plaid, Recovery, Technology, Visa, Yelp