Executive Leaders from companies including Sam’s Club, Discover, VantageScore, Cardlytics, Augeo, Moonwalk, and Rethink Loyalty explored bitcoin and cryptocurrency at the DCA Forum – our first in-person conference since the pandemic began! Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA Forum to share key industry insights. Top companies in attendance included Microsoft, Bank of America, Fanatics, Mastercard, FIS, Rakuten, and many more.
At the DCA Forum, industry leaders discussed the theme of bitcoin and cryptocurrency and how the roles of currency and technology are evolving. These topics included: mobile commerce and dialing up the shopping experience; cryptocurrency’s changing landscape; trends in credit scoring; how customers want the flexibility to shop, pay, & be rewarded; introducing crypto loyalty to your customers; how NFTs grow up; and cryptocurrency, rewards and rethinking loyalty.
Keynote Speaker Lineup:
- Sam’s Club: Tim DeSoto, Head of Membership Programs, Partnerships & Innovation
- Discover: Lexy Prodromos, Head of Blockchain & Digital Currency Strategy
- VantageScore: Dr. Emre Sahingur, SVP of Predictive Analytics, Research and Product Management
- Cardlytics: Farrell Hudzik, Executive Vice President, Financial Institutions
- Augeo: David Kristal, Chief Executive Officer & Peter Schultze, Vice President, Crypto Loyalty
- Moonwalk: Greg Consiglio, Co-Founder & Chief Strategy Officer
- Rethink Loyalty: Simon Goldstein, Chief Executive Officer
Silvio Tavares, Chairman of the Board at the Digital Commerce Alliance, kicked off the event setting the stage on a brief history of crypto and blockchain. Lexy Prodromos, Head of Blockchain & Digital Currency Strategy at Discover, was our first speaker and shared her insights on cryptocurrency’s changing landscape and debunking myths and addressing real world opportunities. Greg Consiglio, Co-Founder & Chief Strategy Officer at Moonwalk, presented on how NFTs grow up and how web3 platforms can power the next generation of loyalty and commerce. Farrell Hudzik, Executive Vice President of Financial Institutions at Cardlytics, spoke about how customers want the flexibility of crypto to shop, pay, and be rewarded. Our fourth speaker, Simon Goldstein, Chief Executive Officer of Rethink Loyalty, shared his insights on cryptocurrency, rewards and rethinking loyalty. Next we heard from Dr. Emre Sahingur, SVP of Predictive Analytics, Research & Product Management at VantageScore, who talked all about trends in credit scoring. David Kristal, Chief Executive Officer of Augeo, and Peter Schultze, Vice President of Crypto Loyalty at Augeo, introduced crypto loyalty and how your customers are waiting. Lastly, Tim DeSoto, Head of Membership Programs, Partnerships & Innovation at Sam’s Club, spoke about mobile commerce and dialing up the shopping experience. The event was filled with leading-edge insights to our members and the broader eCommerce and payments world. If you couldn’t attend this event, don’t miss our next one, our Financial Data Forum, in Washington, DC on May 17! Register Now!