2021 Digital Commerce Annual Industry Study Released
The Digital Commerce Alliance today released its annual industry study of members from around the world. This is the 6th year DCA has published key findings revealed by respondents from merchant, banking, payments, data, fintech, and card-linking organizations.
DCA Insight:
Card-linking programs top the list of digital marketing tools leveraged by respondents, surpassing social media marketing for the first year since the study’s inception in 2016. Thirty-five percent of study participants reported that their card-linking programs grew by more than 100% in the past year, strongly indicating card-linking has matured into a valued and proven means for engaging consumers and driving growth.
Paypal Buys Japan-Based Paidy for $2.7 Billion
US payments giant PayPal is acquiring Paidy, a Japanese buy-now, pay-later (BNPL) firm, for $2.7 billion. The acquisition points to PayPal’s intent to continue to lead in a payments industry thriving during the pandemic.
DCA Insight:
This deal is PayPal’s foray into yet another new market. The company entered Australia last year, and rival Square recently followed suit with the acquisition of Afterpay Ltd. These moves show the market is clearly consolidating as online shopping volume increases, and demand for novel payment methods accelerates.
South Korea Mandates Alternative App Payments For Apple And Google
Google and Apple Inc. are required to open their app stores to alternative ways to pay in South Korea. The new legislation is the first of its kind worldwide, enacted to curb tech giants’ control over which payment apps consumers can use.
DCA Insight:
Watch for this move to lead to similar moves in the US and EU. The two App store powerhouses have long been criticized for business practices that limit consumers’ choices for app payment.
China’s Ant Group to Share Consumer Credit Data with Government
Data generated by Ant Group’s popular consumer lending service, Huabei, will be integrated into the government’s credit-reporting system, the Wall Street Journal reported. The move is being made to put the payments tech giant in line with government regulators’ priorities.
DCA Insight:
Huabei users are being asked permission to share information with the People’s Bank of China. Those who opt out won’t be able to use its service, a virtual credit card. What’s driving the increased government involvement? Concern about market dominance, lack of regulatory oversight, and consumer privacy, in China and around the world.
EPISODE 80: Catching the Travel Wave with Collinson Valuedynamx & Travel.win
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Moonwalk Joins Digital Commerce Alliance!
Moonwalk is a digital wallet and platform for brands, communities, and creators. It is designed to power engagement and monetization using the latest tools, such as NFT’s, generative collections, and tokens, in a regulatory compliant manner. Moonwalk powers integrations with social and content platforms such as Youtube, Twitch, Vimeo, and Discord to enable users to earn, spend and unlock rewards based on activities performed on these platforms.
CardLinx Forum October Webinar
Cardlytics: Win, Win, Win – How Banks, Merchants, and Consumers Wine in the CLO Ecosystem
Wednesday, October 20th | 10am – 11am PST
Allie will share Cardlytics’ point of view on the modern card-linked offer marketplace and how it creates value for merchants, customers, and publishers. She will break down insights that have driven the transformation of strategy and technology in the CLO industry and will share how when publishers like banks and neobanks work together, the possibilities are exponential. She will also share how consumers are best served when their offer journeys and bank journeys are closely aligned.
Speakers | Allie Ferguson, VP of Bank Partner Strategy – Cardlytics
CardLinx Forum (a division of DCA) hosts a live, interactive webinar each month featuring speakers from some of the world’s most influential companies. They share insights on important and relevant topics for your business—including the impact of Covid-19 on consumer credit behavior, mobile wallet adoption, card-linking and lending trends. The webinar is always free to members and non-members are invited to attend at $99 per registration. Members and non-members are encouraged to register now as space is limited!
