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Commerce Feed: Issue No. 18 – July 2022

DCA’s Top 20 Women in Digital Commerce 2022 

Twenty outstanding women executives in the digital commerce space have been recognized by the Digital Commerce Alliance (DCA) for leadership and achievement.
The global non-profit trade association, DCA, selected these senior-level individuals based on their innovative approaches to advance their organizations and the digital commerce industry. DCA members include Sam’s Club, Bank of America, Mastercard, Microsoft and VantageScore, among others, in 20 countries and on four continents. DCA is the parent of the CardLinx Forum (formerly the CardLinx Association) founded in 2014. CardLinx is now a division of the Digital Commerce Alliance, which also includes the Mobile Wallet Forum and the Financial Data Forum.
This year’s top 20 women in digital commerce (listed in alphabetical order):
  • Peggy Marie Alford, Executive VP, Global Sales, PayPal
  • Beverly Anderson, President, Global Consumer Solutions, Equifax
  • Jennifer Bailey, VP, Internet Services, Apple Pay, Apple
  • Rosalind Brewer, CEO, Walgreens Boots Alliance
  • Sparkle Douglas, Sr. VP, Digital Strategy, Truist
  • Alisa Ellis, Global Head, Innovation & Emerging Products, Discover
  • Kristy Williams Fercho, Executive VP, Head of Home Lending, Wells Fargo
  • Jane Fraser, CEO, Citi
  • Lauren Hobart, CEO & President, Dick’s Sporting Goods
  • Charlotte Hogg, CEO, Europe, Visa
  • Farrell Hudzik, Executive VP, Financial Institutions, Cardlytics
  • Uzma Makhdumi, Head of Ecosystem Partnerships, Google Pay
  • Kathryn McLay, CEO, Sam’s Club
  • Jill (Yates) Moser, Sr. VP, Loyalty Innovation & Platforms Partnerships, Bank of America
  • Heidi O’Neill, President, Consumer & Marketplace, Nike
  • Sheryl Pflaum, President, Americas, Collinson
  • Debra Taylor, Co-Founder, COO, OpenSparkz
  • Ester Shin Valenzuela, Head of Operations, Pentadata Inc.
  • Erin Warren, GM, Rakuten Card-Linked Offer Network, Rakuten
  • Judy Werthauser, Executive VP & Chief Experience Officer, Five Below
This is the fourth year women leaders in the digital commerce industry have been honored by DCA. Eight of the 20 on this year’s list were recognized in 2021. Please join me in congratulating this class of winners.

Dan Currell Named CEO of DCA

The Digital Commerce Alliance announced that Dan Currell has been named Chief Executive Officer of the non-profit trade association. The former Managing Director of AdvanceLaw took on the new role in mid-June, 2022.

DCA Insight:

Dan’s a proven executive with a talent for leading collaboration among the world’s largest companies. His deep knowledge of best practices, combined with his regulatory and legal acumen, are the qualities DCA needs to advance to its next stage of growth.

Shopify & Twitter Team Up

Twitter’s foray into e-commerce intensified with the announcement that it has partnered with commerce platform Shopify. Shopify merchants can now simplify their customers’ buying process on Twitter.

DCA Insight:

Both companies benefit by boosting their social-commerce offerings. Enabling more shopping via social media drives engagement and revenue. This move helps Twitter be more on par with competitors Facebook, Instagram, TikTok and Snapchat.

Economic Output Down, Job Market Strong

In the first half of 2022, output fell but companies were still hiring. While some economists fear a recession is imminent, others maintain that without job loss, a downturn’s not in the cards.

DCA Insight:

The correlation in this pandemic cycle hasn’t been seen before. Inflation rates and interest rates are rising. At the same time payrolls are increasing, open jobs remain unfilled, and fewer Americans collect federal unemployment checks. We might not know what to call the unusual period we’re experiencing now, but we’re learning that economic indicators don’t always move in sync.

EPISODE 123: The Economy & The Consumer

This week on Commerce Code we speak with Tim Lee, Reporter for Full Stack Economics, and explore consumer behavior in the current, volatile economy. Full Stack Economics is an independent publication based in Washington, D.C.
Digital Commerce Alliance members include the largest and most innovative companies in fintech, payments, retailing, e-commerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, FIS, LVMH-24S, Hilton, Fidel, Augeo, Collinson and many more in 17 countries and 4 continents.
We bring their insights from around the world straight to you in an informative new podcast called Commerce Code. The podcast features insights, interviews and the latest news from DCA members around the world. Stay connected and subscribe to Commerce Code.

New Member Pipl Joins Digital Commerce Alliance! 

Pipl is the identity trust company. They make sure no one pretends to be you. Pipl uses multivariate linking to establish deep connections among more than 100 billion disparate identifiers—email, mobile phone, social media and other data that spans the globe. Then they look at the big picture to derive identity trust. Pipl’s solutions allow organizations to provide frictionless customer experiences and approve more transactions with greater confidence and speed.
For more information, visit

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