Please Welcome Wildfire to DCA-CardLinx!  Wildfire’s white-label cashback rewards platform includes a suite of patented technologies to power custom loyalty solutions. With their features, their partners can reward their customers’ online shopping and harness digital word-of-mouth, delivering enhanced user experiences and consumer loyalty, while creating new revenue streams. They make it easy for their partners’ customers to save money and earn...

Executive Leaders from companies including Mastercard, Cartera – A Rakuten Company, Cardlytics, VantageScore, Valuedynamx, Banyan, vPromos and Bloom Credit explored the theme of innovating to elevate consumer engagement in 2024 at the DCA Summit – our final live conference of 2023. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA...

Please Welcome Bloom Credit to Digital Commerce Alliance!  Bloom Credit has modernized the infrastructure for any business using or generating credit data – platforms, fintechs, neobanks, lenders, subscription services, etc. – to easily integrate with the major credit bureaus both to access and furnish (aka report) credit data. Bloom’s platform offers a single API that’s easy to integrate, and can access the...

Please Welcome OpenSparkz to Digital Commerce Alliance!  OpenSparkz is an early stage Fintech company delivering an end to end scheme agnostic card linked enablement platform that redefines the next generation of loyalty and offers experience for program operators, merchants and consumers. OpenSparkz helps companies that already have a loyalty program or already make offers to their customers. They do this...

Please Welcome vLoyalty to Digital Commerce Alliance!  vLoyalty combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, know and reward customers, driving repeat visits and new sales. vLoyalty believes in simple solutions that keep millions of consumers coming back over and over again. Their patented cloud-based suite of vLoyalty solutions for...

Before I dive in, we would love to get your response to the DCA Industry Survey – just click here.  It’s open to anyone in digital commerce, takes about ten minutes, and you’ll get a copy of the final study in December.  Thanks! ** In September, the Digital Commerce Alliance gathered 19 digital commerce leaders at TransUnion’s headquarters for a...

. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan, DCA members will gather to discuss how to elevate consumer engagement in 2024.  Join us!  You can register here whether you’re a DCA member or a visitor.  It will be...

I follow developments in digital commerce, of course, many of which involve Digital Commerce Alliance members. I saw some data recently about innovation diffusion – which made me think about record stores.  Well – CD stores, anyway. CD sales peaked in 2000 – record labels sold almost a billion of the shiny little things that year. After that, MP3s came...

On the buying journey, there’s a fine line between Friction and Fun This week I’ve had conversations with several DCA members as we work together to identify and reduce or eliminate friction in the buyer’s journey.  This issue was raised by Dfinitiv in a session at the DCA Summit this March, and last month I wrote that sometimes friction is a...

We keep hearing about “data clean rooms.”  What are they?  One of our themes this year is how DCA members are moving fast to adapt to a changing data environment.  Third-party cookies are going away while regulatory and other constraints change the landscape for how data is managed.  Yet consumers still demand tailored offers in a low-friction user experience.  This...

[image_with_animation image_url=”25543″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] DCA members are learning from each other how to source and responsibly use new data types Rakuten and Banyan – both DCA members – were recently featured in a PYMNTS interview to discuss the power and promise of new data sources.  Erin Warren, a DCA board member...

[image_with_animation image_url=”17704″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] We’ve had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a few clicks, we don’t have to fill out forms – it flows. But would no-friction commerce be even...