Catch Up on What You Missed! 1. Setting the Context On June 3, 2026, DCA and CardLinx convened a cross-functional group of leaders from across financial services, loyalty and rewards, card-linked offers, commerce media, influencer marketing, travel rewards, data strategy, and emerging AI shopping platforms. The session began with a deliberately broader question than “Should financial services use influencers?” The...

We’re excited to welcome ampliFI Loyalty to DCA-CardLinx, and Mike Knoop to our Board of Directors! ampliFI Loyalty is a technology-enabled platform serving banks and credit unions, providing solutions that drive customer engagement, loyalty, and rewards. Backed by Lightyear Capital, the company is focused on expanding its client base and scaling its platform to support continued growth. The business operates with a centralized team...

Catch Up on What You Missed! 1. Setting the Context On March 31st, we convened a cross-functional group of leaders from across the CardLinx ecosystem—loyalty platforms, financial institutions, payment networks, data orchestration providers, and commerce media—to explore a rapidly emerging question: What does agentic commerce mean for our industry, and what should we do about it now? We entered the...

Board Includes Industry Leaders from Augeo, Bank of America, FIS, Mastercard, Rakuten, TransUnion, Valuedynamx, and VantageScore ARLINGTON, VA (Feb. 05, 2026) — DCA-CardLinx today announces its 2026 Board of Directors. The global trade association is focused on advancing the transformative potential of digital commerce and card-linking. “DCA-CardLinx has always been led by an accomplished team of industry leaders,” said Mladen Vladic, DCA-Cardlinx Board Chairman. “2026...

Catch Up on What You Missed! On Tuesday, September 30, 2025, leaders from across commerce, financial services, and technology gathered for the 2025 DCA–CardLinx Annual Summit to explore how artificial intelligence is reshaping the loyalty landscape. The event, Loyalty Changes in 2026: Reinventing Offers for an AI Future, brought together executives, innovators, and strategists to examine how offers, partnerships, and customer...

We’re excited to welcome Goodlife to DCA-CardLinx! Goodlife is an AI-native, consumer startup reinventing the shopping experience to be more personal, rewarding, and efficient. Its technology helps people save more, shop smarter, and make the most of their shopping relationships. Learn more at https://heygoodlife.com....

Catch Up on What You Missed! This forum brought together thought leaders and innovators in digital commerce, fintech, loyalty, and payments to explore the accelerating shift toward super apps—platforms that unify multiple services into one seamless, user-driven experience. This guide is designed to capture insights that matter to your organization. Forum Objectives Key Concepts & Definitions Super Apps A mobile platform...

Please Welcome Payouts Network to DCA-CardLinx! Payouts Network is a next-generation B2C payments platform that improves customer loyalty by transforming customer payment experiences. Payouts Network delivers real-time payouts for compensation, rewards and reimbursements. Businesses can offer payouts exactly when and how their customers prefer—whether through bank accounts, cards or digital wallets. Brands can build trust and improve loyalty through Payouts...

Please Welcome Odynn to DCA-CardLinx! Odynn is an embedded loyalty & fintech next-gen program manager built on AI/ML. Odynn has re-imagined customer loyalty while generating significant revenues for its partners. They achieve this via APIs, white label solutions and a holistic travel portal for their fintech, financial institutions, travel tech, and corporate travel partners. Think Plaid for Loyalty. Odynn is...

Please Welcome Affinity Solutions to Digital Commerce Alliance!  Affinity Solutions is a  data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. Building on their foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, they...

2021- What Does the Balance of the Year Hold for Digital Commerce? Five Predictions for the Coming Year By: Silvio Tavares, CEO, Digital Commerce Alliance 2021 was supposed to be the year that things got back to normal. But so far, it has not played out that way. Instead, we have had an unprecedented positive trajectory early in the year....

Executive Summary DCA is the premier, multi-industry trade association focused on promoting online-to-offline commerce and card-linking worldwide. DCA possesses broad expertise in the area of online commerce and consumer financial information. DCA’s membership includes leading banks, merchants, payment networks and technology companies.1 As a result, DCA’s voice is distinct from other associations in that it is one that reflects a...