Executive Leaders from companies including Mastercard, Cartera – A Rakuten Company, Cardlytics, VantageScore, Valuedynamx, Banyan, vPromos and Bloom Credit explored the theme of innovating to elevate consumer engagement in 2024 at the DCA Summit – our final live conference of 2023. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA...

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently said on CNBC that people are less interested in pure traditional advertising, and instead they want to engage in advertising experiences. How can card-linking programs help create experiential purchases for...

Staying Competitive for Retailers May Mean Sharing SKU-Level Data CardLinx CEO Silvio Tavares was recently profiled in Bank Innovation for their article: Will Merchants Hand Over More Data to Make Mobile Wallets Work? by Philip Ryan. With the fortunes of brick-and-mortar merchants declining and online retailers ascending, Silvio makes the case that this is the opportune time for brick-and-mortar merchants to...