[image_with_animation image_url=”18375″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”18374″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] Bringing Gamification to Card-Linking and O2O I had the opportunity to speak with Nicolas Coppée, co-founder of Belgian startup LuckyCycle. LuckyCycle offers a unique card-linking platform that drives customer acquisition and adoption for retailers and payment providers by creating a...

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently said on CNBC that people are less interested in pure traditional advertising, and instead they want to engage in advertising experiences. How can card-linking programs help create experiential purchases for...

Empyr powers Yelp’s Cash Back Program Jon Carder, Empyr CEO talks to CardLinx about how their O2O offering is being used by Yelp and whether this partnership portends more card-linking programs by large tech companies in 2017. How did the partnership with Yelp come about? I met one of the Yelp team members at a conference at a time when...

Erno Tauriainen, founder of SPENT app discusses how SPENT is incorporating the latest in fintech mobile technology. How does the SPENT app help consumers? SPENT enables users to access all of their purchase data across all bank accounts and cards and gives tools for user to allocate spending as business expense or personal spending. SPENT automatically categorizes all spending to...

[image_with_animation image_url=”18088″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”]Cassie Boutelle, Vice President of Loyalty Products, Global Retail Payments at FIS talks about how simplifying transactions for consumers helps merchants create more loyal and engaged customers. How does FIS help streamline the payment transaction for consumers? FIS™ continues to be an industry leader by contributing to the internet of commerce...

Jill Moser, Director of Strategic Partnerships, at Shop Your Way shares digital strategies and successful case studies to drive member engagement and increase purchases with CardLinx. What are some consumer engagement strategies that Shop Your Way uses? Our Member engagement strategy is driving SYW points velocity – the more points our members receive, the more valuable SYW is to them. ...