Truist Buys Gamified FinTech Long Game The seventh-largest bank in the nation, Truist, purchased a mobile app—Long Game—that rewards users for saving money. Launched in 2015, Long Game had 12 bank and credit union customers prior to the acquisition. The average user saves $60 per month. DCA Insight: The investment in gamification is intended to increase Truist’s market share. Interactive...

Alibaba Upended by Upstart PinDuoDuo Pinduoduo Inc., a five-year-old e-commerce app based in China that turns shopping into a game, has surpassed Chinese e-commerce giant Alibaba in terms of users. Pinduduo ended 2020 with 788.4 million users compared to Alibaba’s 779 million. DCA Insight This news shows how quickly e-commerce supremacy can be upended and is a lesson for large...

[image_with_animation image_url=”18375″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”18374″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] Bringing Gamification to Card-Linking and O2O I had the opportunity to speak with Nicolas Coppée, co-founder of Belgian startup LuckyCycle. LuckyCycle offers a unique card-linking platform that drives customer acquisition and adoption for retailers and payment providers by creating a...

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently said on CNBC that people are less interested in pure traditional advertising, and instead they want to engage in advertising experiences. How can card-linking programs help create experiential purchases for...

[image_with_animation image_url=”18225″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] Gamification Increases Engagement Last week at the UBS Global Consumer & Retail Conference Starbucks CFO Scott Maw talked about how their mobile payments platform is starting to reap rewards, literally. One component of their mobile app that their Star Dash Rewards Program at let’s consumer collect tokens for making...