Gamification Archives - Digital Commerce Alliance

May 19 2022

Truist Buys Gamified FinTech Long Game

By Digital Commerce Alliance Banks, Commerce Flash, Digital Commerce, Economy, Gamification No Comments

Truist Buys Gamified FinTech Long Game The seventh-largest bank in the nation, Truist, purchased a mobile app—Long Game—that rewards users for saving money. Launched in 2015, Long Game had 12...

Mar 24 2021

Alibaba Blindsided by Upstart PinDuoDuo

By Digital Commerce Alliance Asia, Commerce Flash, Digital Commerce, eCommerce, Economy, Gamification No Comments

Alibaba Upended by Upstart PinDuoDuo Pinduoduo Inc., a five-year-old e-commerce app based in China that turns shopping into a game, has surpassed Chinese e-commerce giant Alibaba in terms of users....

Jun 14 2017

Q and A with LuckyCycle’s Nicolas Coppée

By Digital Commerce Alliance Gamification, Member Q&As No Comments

Bringing Gamification to Card-Linking and O2O I had the opportunity to speak with Nicolas Coppée, co-founder of Belgian startup LuckyCycle. LuckyCycle offers a unique card-linking platform that drives customer acquisition and...

Apr 26 2017

Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty

By Digital Commerce Alliance Brick-and-Mortar Retailers, Card-Linking, Gamification, Member Q&As, Online-to-Offline, SKU-Level Data No Comments

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently...

Mar 20 2017

Gamification Gains Traction

By Digital Commerce Alliance Gamification, Payments No Comments

Gamification Increases Engagement Last week at the UBS Global Consumer & Retail Conference Starbucks CFO Scott Maw talked about how their mobile payments platform is starting to reap rewards, literally....