Commerce Blog
Insights and Trends to Empower Your Digital Commerce Strategy

March 27, 2020
Expect the Unexpected in Covid-19’s Wake In the uncertainty that surrounds the coronavirus, Silvio Tavares, CEO of industry trade association Cardlinx, shared perspectives with member executives around the world. Among topics discussed? Travel’s stalled, with hotel occupancy at just 15% and properties slated to close; credit card use is down, impacting the U.S. and other countries where consumer spending accounts...
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March 10, 2020
Amazon announced the availability of its Just Walk Out technology to rival merchants. Shoppers use credit cards to enter the store. Items are selected and automatically billed to the card—with no scanning, checkout (or waiting in line) required. The tech is similar to that used in Amazon Go stores. CardLinx Insight: Amazon’s new cashierless technology will face an uphill battle...
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March 5, 2020
As part of a global partnership, Ant Financial, the payment affiliate of Chinese e-commerce giant Alibaba, has invested in Klarna. The companies announced that Ant Financial has purchased a <1% ownership in the Swedish financial technology start-up, known for offering shoppers interest-free financing over monthly installments. CardLinx Insight: Ant Financial is an affiliate of Alipay, China’s largest mobile wallet and...
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February 28, 2020
2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...
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January 22, 2020
Card-linked offers are no longer limited to banks and card issuers. General purpose mobile apps and websites are using the technology to get consumers to log in often, purchase more, and stay loyal. Free card linking programs are capitalizing on consumers’ desires to save money every day. The CardLinx Association is a non-profit trade group with members in 17 countries...
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January 16, 2020
BY SILVIO TAVARES, PRESIDENT AND CEO, THE CARDLINX ASSOCIATION Reading tea leaves and gazing into crystal balls are two ways some say they can predict the future. I prefer a more grounded, fact based approach. Observation, conversation and data analysis are my tools of choice for forecasting what’s ahead in our industry. As CEO of a trade association with members...
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January 10, 2020
THE TOP 10 BANKS AND CARD-ISSUERS THAT ARE LEADING THE PACK: If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer...
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September 15, 2019
CardLinx member Augeo announced today it has acquired MotivAction. Together they represent a worldwide leader and one of the most comprehensive providers in the enterprise engagement space. The combined company will have more than $300 million in annual revenue and will manage domestic and international programs for many of the world’s largest companies. The combined organizations will provide unparalleled solutions...
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August 1, 2019
Inaugural CardLinx Top 10 Women in Online-to-Offline Commerce for 2019 As today’s fin-tech, banking, e-commerce and digital advertising companies head for the next decade, it’s crucial that they position themselves for the next stage of growth. To lead their organizations into the future, many have influential women executives at the helm that are driving change, innovation and opportunity. The CardLinx...
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July 26, 2019
CardLinx member Rakuten announced today that it would launch a bank and card-issuing business in the USA. Rakuten is headquartered in Japan, where it is the number one e-commerce site and has rapidly become a top Japanese card issuer with its Rakuten Card payment card. In the USA, Rakuten owns the leading online-to-online affiliate network and has grown to become...
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June 19, 2019
We welcome LCL to The CardLinx Association With about 6 million customers in 2000 branches in France, LCL is a major bank and financial services company that offers a range of services for clients including checking and savings accounts and credit cards, real estate lending and other investment and loan services. It also offers a range of online and mobile...
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April 25, 2019
Japan’s leading global investor, Softbank, has announced a $1 Billion investment pledge in Wirecard. Wirecard is a leading global payments platform and processor that focuses on merchants’ in-store and on-line payments processing needs. Wirecard is publicly traded and currently has a market cap of €17.18 billion. Wirecard provides card issuing, data analytics, risk management, and other related services that cover...
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