DCA Launches in Silicon Valley Board member companies include Microsoft, Discover, FIS, Rakuten and TransUnion among others View press release on PR Newswire. The CardLinx Association announced the launch of the Digital Commerce Alliance (DCA) (www.DigComAll.org). DCA is a global trade association focused on driving the future of digital commerce by promoting collaboration, education and technology standards in the areas...

The CardLinx Association released industry data revealing the latest trends in digital commerce and card-linked offers or “CLO”. Based on input from fin-tech, ad-tech and merchant leaders worldwide, the global trade association’s 2020 findings show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking. “The study reveals demand for card-linked offers is on...

US Retail Sales Jump In June (But It Could Be the Last Increase for Some Time) Retail sales were up in May and June as economies reopened. A better-than-expected 7.5% jump in June, following a record-breaking 18.2% increase in sales in May, surpassed economists’ predictions. The rebound occurred after businesses reopened and pent-up demand for retail goods and services came...

Facebook Ad Boycott Grows To Include Coca-Cola, Unilever A leading ad agency is asking clients to pull Facebook ads to support a boycott against the company. The move is to protest Facebook’s failure to remove certain hate speech and reluctance to correct US Government statements made using the social media platform. Civil rights groups including the NAACP and the Anti-Defamation...

Figg Uses CLO to Help Consumers Brave Recession Augeo, a St. Paul digital engagement company and card-linked technology provider to banks, announced it has acquired Empyr, the San Diego-based company that powers the Yelp card-linked offer program, among other leading publisher platforms. The two Cardlinx members will do business as Figg, with more than 60 million linked cards and $300...

New Clean Way to Pay: Mobile Wallets Surge on Covid 19 Fears Requiring no physical contact with merchant point-of-sale terminals, mobile wallets are increasingly viewed as a safer way to pay by consumers around the world. Fears that payment cards, cash and coins may be tainted with the coronavirus, and that touching in-store terminals might make shoppers sick, the use...

Expect the Unexpected in Covid-19’s Wake In the uncertainty that surrounds the coronavirus, Silvio Tavares, CEO of industry trade association Cardlinx, shared perspectives with member executives around the world. Among topics discussed? Travel’s stalled, with hotel occupancy at just 15% and properties slated to close; credit card use is down, impacting the U.S. and other countries where consumer spending accounts...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

CardLinx member company RBC (formerly known as Royal Bank of Canada) announced it will be launching a digital bank in the US targeting affluent customers. RBC is the largest bank in Canada and has launched a number of card-linking programs in Canada through its RBC Ventures unit. CardLinx Insight: RBC joins a growing list of large foreign banks opening operations...

FIS and PayPal have partnered to offer more payment choices to their joint customers. Beginning Q3 2020, consumers with payment cards from financial institutions participating in FIS’ Premium Payback loyalty network can redeem points for payment using PayPal. FIS is the first non-bank payments processor to integrate with PayPal’s Pay with Rewards program—a partnership that will benefit millions of cardholders....

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers If you are a bank serving consumers or a payment card issuer considering ways to drive mobile and digital engagement while adding value for merchants, you are likely considering card-linked offers (CLO). Linking your customer’s mobile app to a payment card or mobile wallet saves consumers money, boosts retailer revenue–and drives...

ChaseVisa announced that it had reached an agreement to acquire financial data aggregator Plaid for $5.3 billion. Plaid’s investors include Visa, MasterCard and American Express, among others. Unlike most card-linked data providers who source consumer financial data through secure APIs from banks and payment networks, Plaid relies on a consumer entering their online banking user name and password into a...