Executive Leaders from companies including Mastercard, T-Mobile Advertising Solutions, Rakuten, Cartera, FIS, TransUnion, Cardlytics, VantageScore, Augeo, Kigo, Valuedynamx, SKUx, Wildfire, vPromos, Dejavoo, and The Coupon Bureau explored the theme “From Transactions to Commerce Experiences: Innovating the POS for Merchants and Commerce Providers” at the DCA-CardLinx Fall Summit. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology...

Please Welcome Lolli to DCA-CardLinx!  Lolli is the first and leading cashback and bitcoin rewards platform that lets users earn rewards when they shop and play games. Lolli offers in-store and online rewards at over 25,000 stores like Adidas, CVS, Booking.com, and Ulta. With Lolli, merchants can drive incremental revenue and innovate to reach new, high-value customers interested in earning...

Please Welcome Wildfire to DCA-CardLinx!  Wildfire’s white-label cashback rewards platform includes a suite of patented technologies to power custom loyalty solutions. With their features, their partners can reward their customers’ online shopping and harness digital word-of-mouth, delivering enhanced user experiences and consumer loyalty, while creating new revenue streams. They make it easy for their partners’ customers to save money and earn...

Executive Leaders from companies including Mastercard, Cartera – A Rakuten Company, Cardlytics, VantageScore, Valuedynamx, Banyan, vPromos and Bloom Credit explored the theme of innovating to elevate consumer engagement in 2024 at the DCA Summit – our final live conference of 2023. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA...

Please Welcome Bloom Credit to Digital Commerce Alliance!  Bloom Credit has modernized the infrastructure for any business using or generating credit data – platforms, fintechs, neobanks, lenders, subscription services, etc. – to easily integrate with the major credit bureaus both to access and furnish (aka report) credit data. Bloom’s platform offers a single API that’s easy to integrate, and can access the...

Please Welcome OpenSparkz to Digital Commerce Alliance!  OpenSparkz is an early stage Fintech company delivering an end to end scheme agnostic card linked enablement platform that redefines the next generation of loyalty and offers experience for program operators, merchants and consumers. OpenSparkz helps companies that already have a loyalty program or already make offers to their customers. They do this...

Please Welcome vLoyalty to Digital Commerce Alliance!  vLoyalty combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, know and reward customers, driving repeat visits and new sales. vLoyalty believes in simple solutions that keep millions of consumers coming back over and over again. Their patented cloud-based suite of vLoyalty solutions for...

Healthy Alternatives to Cookies Life After Third-Party Cookies DCA members gathered in San Francisco last week to talk about the future of payments and offers – with deep dives into the potential and present impact of generative AI, the persistent challenge of transactional friction, the possibilities of loyalty-as-a-service and similar offerings, and a discussion of how to gather and use...

Work and life are blurred in lots of ways. Social media is part of that. I used to work in a bike shop.  You know what I had a lot of?  Bike stuff.  You’re surrounded by it, you know more about it than anyone, you’re excited about it, you get a discount.  You’re going to spend your meager income on...

Subscription Loyalty Programs Subscription models are very profitable – until they’re not. Will consumers keep signing up? Several DCA members have mentioned subscription loyalty programs to me in conversation lately – a strategic option, a competitive threat, a thing that has to be considered.  The promise of loyal customers and steady, recurring revenue has all sorts of companies asking themselves:...

Subscription models are very profitable – until they’re not. Will consumers keep signing up? Several DCA members have mentioned subscription loyalty programs to me in conversation lately – a strategic option, a competitive threat, a thing that has to be considered.  The promise of loyal customers and steady, recurring revenue has all sorts of companies asking themselves: should we become...

Please Welcome Banyan to Digital Commerce Alliance!  Banyan makes it easy for consumers to connect their receipts to their chosen apps and services. Powered by the Banyan API, merchants can seamlessly and securely monetize these connections while unlocking powerful insights and new marketing opportunities. Banyan provides its merchant partners with complete transparency and control, while their privacy-by-design architecture requires consumer consent...