Before I dive in, we would love to get your response to the DCA Industry Survey – just click here. It’s open to anyone in digital commerce, takes about ten…
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. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan,...
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On the buying journey, there's a fine line between Friction and Fun This week I’ve had conversations with several DCA members as we work together to identify and reduce or...
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DCA members are learning from each other how to source and responsibly use new data types Rakuten and Banyan – both DCA members – were recently featured in a PYMNTS...
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We've had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a...
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If Points become more fungible, do they still drive consumer engagement? This week I was talking with a new DCA member – Points4Purpose – about setting consumer rewards “free.” Old-school...
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