Before I dive in, we would love to get your response to the DCA Industry Survey – just click here.  It’s open to anyone in digital commerce, takes about ten minutes, and you’ll get a copy of the final study in December.  Thanks! ** In September, the Digital Commerce Alliance gathered 19 digital commerce leaders at TransUnion’s headquarters for a...

. . . and DCA members are meeting in Manhattan on November 8th to talk about it. EXACTLY THREE MONTHS FROM TOMORROW, on Nov. 8th at Mastercard’s offices in Manhattan, DCA members will gather to discuss how to elevate consumer engagement in 2024.  Join us!  You can register here whether you’re a DCA member or a visitor.  It will be...

On the buying journey, there’s a fine line between Friction and Fun This week I’ve had conversations with several DCA members as we work together to identify and reduce or eliminate friction in the buyer’s journey.  This issue was raised by Dfinitiv in a session at the DCA Summit this March, and last month I wrote that sometimes friction is a...

[image_with_animation image_url=”25543″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] DCA members are learning from each other how to source and responsibly use new data types Rakuten and Banyan – both DCA members – were recently featured in a PYMNTS interview to discuss the power and promise of new data sources.  Erin Warren, a DCA board member...

[image_with_animation image_url=”17704″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”] We’ve had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a few clicks, we don’t have to fill out forms – it flows. But would no-friction commerce be even...

If Points become more fungible, do they still drive consumer engagement? This week I was talking with a new DCA member – Points4Purpose – about setting consumer rewards “free.”  Old-school loyalty programs often issued rewards in a currency akin to Chuck E. Cheese tokens – in a totally closed system.  I mean Mr. Cheese no disrespect: those tokens have been...