Two DCA Members Join Forces: Cardlytics Buys Dosh for $275 Mln Digital advertising platform Cardlytics (NASDAQ: CDLX) announced its planned acquisition of Dosh, a cash-back offers platform. The two companies, both Digital Commerce Alliance (DCA) members, offer complementary capabilities that bring value to consumers, advertisers and bank partners. DCA Insight Combining Dosh’s technology that powers “direct to consumer” and mobile wallet CLO...

Consumer, member and employee loyalty and engagement solutions leader Augeo announced its acquisition of Deluxe Rewards today. Deluxe Rewards’ patented, dual-currency technology lets CardLinx member Augeo offer unique, experiential rewards to end users for less cost with minimal levels of accrued liability. CardLinx Insight: Augeo is seizing on a unique marketplace opportunity that enhances its offering and strengthens its competitive...

Executive Leaders from companies including Bank of America, Royal Bank of Canada, FIS, GasBuddy, Travelsify explored the age of digital commerce post Covid19. Leading card issuers, financial institutions, retailers, card-linked technology companies and digital marketing technology innovators came together at CardLinx East to share key industry insights. Top companies in attendance included Mastercard, Discover, Fidel, Collinson, 24s, Rakuten and many...

A redesigned Google Pay was launched yesterday. Available in the US on Android and iOS, the updated app expands the payments and commerce ecosystem across a broader range of platforms, devices and payment types. The multinational tech company also announced plans to offer smart banking via FI partnerships. The changes are being made to give consumers more control over their...

We welcome points4purpose to The CardLinx Association! Points4purpose is a social exchange platform that enables customers/employees to earn and donate loyalty points to causes they love. This opens opportunity for participating businesses to grow the lifetime value of their customers, as well as deliver on their Corporate Social Responsibility (CSR) objectives. For more information, visit points4purpose.com...

We welcome Krowd to The CardLinx Association! Krowd enables retailers to define, bid and deliver hyper-personalized offers to consumers at scale. The company’s approach introduces a new revenue stream for banks, supported by on-premise deployments and performance orientated metrics. Benefits include up to 75% reduction in customer churn; up to 18% increase in consumer spend, and a 30X ROI on...

We welcome PNC Bank’s numo/Sentral to The CardLinx Association! Referred to as a debit card linking gateway, PNC Bank’s numo/Sentral works with debit networks to provide a single point of integration for card linked offer program providers, creating technical and operational efficiencies for both networks and CLO program providers and enabling the acceleration of support for debit cards in CLO...

We welcome Edenred to The CardLinx Association! Edenred’s leading services and payments platform connects 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients. With specific-purpose payment solutions for food (meal vouchers), mobility (fuel cards, commuter vouchers) and incentives (gift vouchers), Edenred enhances employees’ purchasing power and employers’ hiring abilities—and strengthens local economies....

POWERED BY DOSH EXTENDS PLATFORM CAPABILITIES, MARKET Austin, Texas-based Dosh is expanding its retail-based, card-linked, cash-back offer platform to financial services businesses. The new offering, Powered By Dosh, enables new partners to capitalize on consumer demand for payment options that provide high-value rewards. Venmo is live, Jelli is expected to launch yet this month, and Dosh is in talks with...

Facing today’s new normal in the wake of Covid-19, companies in the digital commerce industry are re-evaluating, repositioning, and retooling the way they do business. Increasingly, women executives are taking the lead. The CardLinx Association researched women at the forefront of these efforts, and identified those making unprecedented strides. With membership spanning retail, fin-tech, mobile payments, digital advertising, banking and...

Figg Uses CLO to Help Consumers Brave Recession Augeo, a St. Paul digital engagement company and card-linked technology provider to banks, announced it has acquired Empyr, the San Diego-based company that powers the Yelp card-linked offer program, among other leading publisher platforms. The two Cardlinx members will do business as Figg, with more than 60 million linked cards and $300...

May CardLinx Europe Council Wednesday, May 13th, 2020 Via Zoom Webinar The mission of the CardLinx Europe Council is to create a technical forum for collaboration among European based card issuers, processors, retailers, publishers, card-linked technology providers and merchants to promote the growth of card-linking and online to offline commerce. The Council will focus on discussing current shared technical challenges...