CardLinx talks with Ken Hirschman, vice president of in-store offers at Ebates discussing why they are adding in-store offers to their e-commerce cash back program and the benefits for merchants. Ken also discusses the opportunities for card-linking to become an essential and dominant component for every omni-channel marketing strategy and plan. From your perspective, what is new and exciting about...

CardLinx is presenting a panel on “Card-Linking: The Ultimate Tool for Your Loyalty Program” at the Merchant Advisory Group’s Annual Conference on Tuesday, September 27, 2016. CardLinx CEO Silvio Tavares will moderate and CardLinx members MasterCard, Shop Your Way and Quotient will discuss how card-linking has emerged as a silver bullet for reward programs and private label credit cards as digital marketing moves...

To celebrate its first anniversary, Samsung Pay taps another CardLinx member Coupons.com to bring card-linked offers to the Samsung Pay app.  When consumers load loyalty cards and accounts into the app, they will see digital coupons and offers and select the coupons they want to use, all within Samsung Pay. When the item is purchased with the app, the discount will be...

By Jeff Mankoff There are two ways that card-linked offers can be delivered, linked and redeemed, and each has very different ramifications for the retailer and customer. First, is what I call cloud card-linking and the second is terminal integrated card-linking. Cloud card-linking is easy to implement and get started, while terminal integrated delivers a better merchant and customer experience....