Brick-and-Mortar Retailers Archives - Page 3 of 3

May 24 2017

Card-Linking Increases Scale and Reach with Google Attribution

By Digital Commerce Alliance Brick-and-Mortar Retailers, Card-Linking, Digital Advertising, Online-to-Offline No Comments

O2O Gains Steam The CardLinx 2017 Card-Linking and O2O Industry Survey was released today. Data shows 50% growth surge in card-linking, loyalty rewards see gains and commerce bots poised to drive new offline...

Apr 26 2017

Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty

By Digital Commerce Alliance Brick-and-Mortar Retailers, Card-Linking, Gamification, Member Q&As, Online-to-Offline, SKU-Level Data No Comments

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently...

Apr 13 2017

CardLinx Profiled in Bank Innovation on SKU-Level Data in Card-Linking

By Digital Commerce Alliance Brick-and-Mortar Retailers, Card-Linking, Digital Commerce, Online-to-Offline, SKU-Level Data No Comments

Staying Competitive for Retailers May Mean Sharing SKU-Level Data CardLinx CEO Silvio Tavares was recently profiled in Bank Innovation for their article: Will Merchants Hand Over More Data to Make...