Please join us in welcoming Bumped to The CardLinx Association. Bumped is a tech company that enables consumers to shop at popular retailers and restaurants while being rewarded with the merchant’s stock. The company builds one-to-one relationships between brands and their customers, turning loyal consumers into shareholders. Bumped was founded in 2017 by David Nelsen who saw the opportunity for...

We welcome RetailMeNot to The CardLinx Association Having facilitated $4.9 billion global sales in 2018, RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. By connecting partners with its active, engaged shopping audience, RetailMeNot drives growth for more than 70,000 brands internationally. RetailMeNot is dedicated to delivering innovative promotional media solutions including coupons and...

It has been said that imitation is the sincerest form of flattery. Amazon is getting a lot of compliments lately with the largest technology companies as well as banks and merchants all changing their business models to look more like the company. This time last year, with many retailers announcing store closings, it looked like Amazon was king of the...

Amazon tries another tack and plans to open its own grocery stores According to the Wall Street Journal, Amazon is planning to start a brand new grocery store chain that would be a better vehicle for its ambition to transform retail shopping. Amazon plans to open the first store in Los Angeles and has signed two additional leases although Amazon may...

Target is the latest retailer to become a digital advertiser Target will launch Target+, an invitation-only program for third-party retailers to sell their products on Target.com.  Target is one of the largest retailers in the US and going forward third-party retailers like Mizuho will be able to sell to consumers directly through Target.com.  This new platform enables third- party retailers to...

Retail giant starts monetizing their untapped data assets Walmart announced at their annual supplier meeting today that they will be merging their in-store and digital advertising efforts into one internal group. Walmart cites streamlined and integrated marketing campaigns for their suppliers as a benefit of this change. According to Forrester Research, Walmart has more customers than its online-native counterparts like...

Re-alignment for e-Commerce Giants According to a report by Bloomberg News, Walmart has recently withdrawn from Google’s Shopping Actions, an e-commerce service, as well as Google Express, a delivery service. Shopping Actions and Google Express are part of Google’s plan to challenge Amazon’s dominance in e-commerce. Amazon is reported to have a 50% market share in US e-commerce and has...

The O2O Silver Bullet for Shopping Centers The prognosis for traditional shopping centers and brick-and-mortar stores continues to be grim with analysts predictions that a third of malls will close in five years. But our recent 2017 Card-Linking & O2O Industry Survey points out that there is a way to bring consumers back to the shopping center: card-linking and card-linked loyalty programs. When...

O2O Gains Steam The CardLinx 2017 Card-Linking and O2O Industry Survey was released today. Data shows 50% growth surge in card-linking, loyalty rewards see gains and commerce bots poised to drive new offline sales. Just as the CardLinx survey indicates continued rapid growth for card-linking and the online-to-offline industry, Google turbocharged the industry with Google Attribution and a revamped Store Visits. Announced yesterday...

Transformation of Retail Through Card-Linking CardLinx talks to Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty about mall, Millennials and the magic of card-linking. CardLinx: Mastercard’s CMO Raja Rajamannar recently said on CNBC that people are less interested in pure traditional advertising, and instead they want to engage in advertising experiences. How can card-linking programs help create experiential purchases for...

Staying Competitive for Retailers May Mean Sharing SKU-Level Data CardLinx CEO Silvio Tavares was recently profiled in Bank Innovation for their article: Will Merchants Hand Over More Data to Make Mobile Wallets Work? by Philip Ryan. With the fortunes of brick-and-mortar merchants declining and online retailers ascending, Silvio makes the case that this is the opportune time for brick-and-mortar merchants to...