Executive Leaders from companies including Mastercard, Cartera – A Rakuten Company, Cardlytics, VantageScore, Valuedynamx, Banyan, vPromos and Bloom Credit explored the theme of innovating to elevate consumer engagement in 2024 at the DCA Summit – our final live conference of 2023. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA...

Before I dive in, we would love to get your response to the DCA Industry Survey – just click here.  It’s open to anyone in digital commerce, takes about ten minutes, and you’ll get a copy of the final study in December.  Thanks! ** In September, the Digital Commerce Alliance gathered 19 digital commerce leaders at TransUnion’s headquarters for a...

Imagining a future where we know each other again A senior executive just said to me, “We’re getting close to where everyone thought we’d be ten years ago.”  He was talking about data integration – being able to “see” customers in their data.  Open finance, APIs, fintechs, neobanks, consumer demand dovetailing with regulatory action – it’s all creating a new...

Imagining what’s possible when machines know everything Recent events (mostly the release of ChatGPT, followed by Microsoft’s investment in OpenAI, its creator) have highlighted the difference between machine learning and deep learning. Machine learning is robotic, often failing to grasp context.  We might think of it like the brain of an ant.  Deep learning is based on artificial neural networks...

By Dan Currell, CEO Digital Commerce Alliance January 6th, 2023 Consumers Do What’s Easy Happy New Year! DCA members are talking about lots of things as 2023 dawns – big plans, exciting innovations, the next big DCA meeting (April, in San Francisco – more to come on that).  But we had an important conversation this week about a perennial issue: friction....

AI Leaps Forward Some recent survey work we did shows that DCA members largely agree that artificial intelligence is a big deal. We also know that AI has a long way to go before it’s really transformative. Recently, AI took a big step.  A firm called OpenAI released its ChatGPT tool onto the web.  It’s software that responds to questions or prompts –...

Last Thursday, 15 DCA executives did a “strategy sprint” to assess tech disruption. Here are a few observations. You may have taken our five-minute tech disruption survey.  We used it to lay the groundwork for a “strategy sprint” last Thursday.  Fifteen executives from a dozen DCA member companies worked together to assess which technologies represent opportunities and threats to today’s...

AI Helps FinTech Firms Reach More Borrowers  Fintech lenders including Pentadata Inc., OppFi Inc. and LoanSnap are helping traditionally underserved borrowers get loans. These companies feed a wider range of data and use AI to determine credit eligibility, giving more people access to the credit market. It has been crucial for these fintechs to be able to have access to...

HOW DOES YOUR COMPANY FIT INTO THE CARD-LINKING OR ONLINE-TO-OFFLINE COMMERCE ECOSYSTEMS? ContextLink offers a new category of Personalized AI and Data Platforms that allows customizable content to your loyalty program – providing both insight and engagement into a much more highly-complex consumer. We do this through our proprietary platform that micro-segments customer data to find the known and unknown...

2020’s Silver Bullet for Bank Digital Engagement: Card-Linked Offers How do the best companies in the world build digital trust and data confidence with consumers? They do it by adhering to these 7 straightforward data best practices. CardLinx, a multi-industry trade association, recently completed a 1.5 year study and task force to identify key factors driving digital trust and data...

We welcome ORS Group to the CardLinx Association. ORS Group is a leader in Applied Machine Learning and Artificial Intelligence to optimize and transform complex business processes. They have effectively combined Risk Management, Advanced Techniques in Finance and Operational Research expertise to enable and automate decisioning for enterprises. Built on a scalable and lightning fast architecture, ORS’s modular software ecosystem...

We welcome Fanbank to The CardLinx Association. Fanbank is an online platform that enables small businesses to create and grow commerce transactions with target customers right in their own neighborhood. Fanbank’s next generation commerce software adds personalization to credit and debit card payments. Personalizing increases business profits by 25%. But marketers and business owners are bogged down with high friction...